About
About MarketMirror
MarketMirror is a competitor analysis tool for local service businesses and marketing agencies that scores a business against its real local competitors and recommends the fixes that win more customers.
What MarketMirror does
Type a business name and city. MarketMirror finds the businesses customers actually see when they search for that service in that area, checks every one of them the same way, and scores them side by side out of 100.
Then it explains the result in plain English: where you are ahead, where you are behind, and the five fixes most likely to win more calls. It re-checks the market every month and alerts you when a competitor moves.
Owners use it to understand why a competitor gets more calls. Agencies use it to win and keep clients with send-ready reports. See a sample report.
MarketMirror at a glance
- What it is
- Competitor analysis software
- Built for
- Local service businesses (roofers, plumbers, HVAC companies, dentists, lawyers); Marketing and SEO agencies that serve local businesses
- Market
- United States local businesses
- Launched
- 2026
- Status
- Early access. The free sample report and full checklist are public; live reports are rolling out.
- What it checks
- 68 checks on every competitor across reputation, search visibility, website, Google profile, ads & offers, social & brand
- Data sources
- Google Places, AI review analysis, Review platforms, Local grid scan, Search results, PageSpeed Insights, Website crawl, Google Business Profile, Google Ads Transparency, Meta Ad Library, Social profiles
- Pricing
- Free $0 · Starter $29/month · Agency $99/month · Agency Pro $249/month (details)
- Exports
- Excel (.xlsx) and CSV; white-label PDF reports for agencies (coming soon)
How our analysis works
The principles behind every report. Read the full method in our local competitor analysis guide.
Competitors are who customers see
We define competitors from real local searches across your service area, not from category names.
Same checklist for everyone
Every business in a market gets the same 68 checks, so comparisons are fair.
Scored against your market
Each measure is a local percentile (0–100). A 4.6-star rating means different things in different towns.
Every number has a source and date
Reports show where each figure came from and when it was collected.
AI writes, data decides
AI only sees structured facts, never invents numbers, and a second pass removes any claim the data doesn't support.
Honest about gaps
When data is missing or old, the report says so instead of guessing.
See what your customers see before they call someone else.
Your first report is free. It takes about two minutes and no credit card.