Competitor analysis reportSample · fictional businesses & data

Summit Ridge Roofing

Roofing · Carmel, IN
20 mile market · 8 keywords · 49 grid points
Data collected Nov 3, 2026

Executive summary

Market score

#6 of 10 roofers nearby

Leader: Apex Peak Roofing · 88

Your website is one of the best in Carmel, but customers rarely see it. You're losing on reviews and on map visibility outside your neighborhood. Fix those two and you have a real shot at the top 3.

Your reviews: 131; Leader: 412
New / month: +3; Leader: +14
Top-3 map points: 9/49; Leader: 35/49
Mobile speed: 94; Best in market

Across all 68 checks vs. the top 5

See every check

3 you lead
23 on par
39 behind
3 context only

Key findings

The few things that matter most. Every finding links to the check behind it.

What you do better

Fastest website in your market
Mobile speed 94 vs. 71 for Apex Peak.
WEB-01
Passes Core Web Vitals
Only you and Northside Storm pass.
WEB-03
Quote form and click-to-call
Easy to contact on mobile. Hamilton Shield isn't.
WEB-08

Where you're losing

Review growth is the slowest
+3 reviews a month vs. +14 for the leader.
REP-03
You rarely answer reviews
22% reply rate vs. 91% for Apex Peak.
REP-05
Google profile has gone stale
No posts in 94 days; newest photo is 7 months old.
GBP-05

Biggest threat

Northside Storm Pros: Rising fast behind you

Review velocity up 45% in 6 months and the highest rating (4.9). At this pace they pass Crown Line within 2 months.

Biggest opportunity

Fishers, Westfield and Noblesville are wide open

You're top 3 in only 9 of 49 map points. 3 cities in your area have no strong roofer yet.

Scorecard vs. your top 5 competitors

Each area is a percentile against your local market, weighted for roofing into one score.

Area · weight	You#6	Apex Peak#1	Hamilton Shield#2	Northside Storm#3	Crown Line#4	Carmel Roof#5
Reputation 25%	48	94	80	86	70	66
Search visibility 25%	55	91	84	72	66	76
Website 20%	81	77	66	79	74	52
Google profile 15%	70	92	82	64	72	74
Ads & offers 10%	60	88	90	50	76	62
Social & brand 5%	66	80	70	78	68	50
Market score	62	88	79	74	71	66

85+ 75–84 65–74 55–64 Under 55 Best in areaPercentiles vs. your local market.

Reputationlead 0 · behind 7
131 reviews vs. 412 for the leader, and 3 new reviews a month vs. 14.
Search visibilitylead 0 · behind 9
Top 3 on the map in 9 of 49 grid points. Strong near your office, invisible in Fishers.
Websitelead 3 · behind 5
Faster than 8 of 9 competitors on mobile. Your best asset.
Google profilelead 0 · behind 8
No posts in 94 days and only 23 photos. Leaders post weekly.
Adslead 0 · behind 6
4 competitors run Google Local Services Ads. You do not.
Social & brandlead 0 · behind 4
Active Facebook page; Instagram not linked from the website.

Your top 5 competitors

Found from 8 money searches across 49 points, ranked by threat. Directories like Angi are kept in a separate list.

#1
88
Score
Score: 88 out of 100
Apex Peak Roofing
4.8 · 412 reviews · 6.2 mi
Market leader
Why they win
14 new reviews a month and top 3 in 35 of 49 map points
Where they're weak
Slower mobile site than yours (71 vs 94)
#2
79
Score
Score: 79 out of 100
Hamilton Shield Roofing
4.7 · 298 reviews · 9.8 mi
Ad spender
Why they win
Most active advertiser: 9 Google ads plus the LSA badge
Where they're weak
No quote form above the fold, slowest site in the top 3
#3
74
Score
Score: 74 out of 100
Northside Storm Pros
4.9 · 156 reviews · 4.1 mi
Rising
Why they win
Highest rating (4.9) and review velocity up 45% in 6 months
Where they're weak
Only 4 years in business, no financing, 5-year warranty
#4
71
Score
Score: 71 out of 100
Crown Line Exteriors
4.6 · 240 reviews · 12.5 mi
Why they win
Strong offers: free inspection, financing, 15-year warranty
Where they're weak
Worst star mix in the top 5 and no click-to-call
#5
66
Score
Score: 66 out of 100
Carmel Roof & Gutter
4.5 · 118 reviews · 1.3 mi
Nearby rival
Why they win
1.3 miles from you and strong map rank downtown
Where they're weak
No HTTPS, slowest site, wrong primary category

Full market: all 10 businesses

#	Business	Score	Rating	Reviews	New / mo	Search share	Ads
1	Apex Peak RoofingMarket leader	88	4.8	412	+14	71%
2	Hamilton Shield RoofingAd spender	79	4.7	298	+8	58%
3	Northside Storm ProsRising	74	4.9	156	+11	44%	–
4	Crown Line Exteriors	71	4.6	240	+5	39%
5	Carmel Roof & GutterNearby rival	66	4.5	118	+4	31%	–
6	Summit Ridge RoofingYou	62	4.6	131	+3	27%	–
7	Westfield Roofing Co.	58	4.4	97	+3	22%	–
8	Prairie Top Roofing	51	4.3	64	+2	15%
9	Union Roofing Group	47	4.1	88	+1	12%	–
10	Meridian Roofworks	41	4.0	39	+1	8%	–

Where you win the map

Your rank for "roof repair" from 49 points. You're top 3 in 9, all near your office.

Top 3
4-7
8-12
13+

Ringed point = your office

What customers say about your rivals

AI read 1,412 competitor reviews and grouped them into themes.

Slow to call back
Complaint · 3 of the top 5 roofers
“Took a week and three calls before anyone came out to look at the roof.”
→ Promise a same-day callback and put it on your site.
Messy cleanup
Complaint · 2 of the top 5 roofers
“Great roof, but we were picking up nails from the driveway for days.”
→ Show your magnet sweep and cleanup checklist in photos.
Help with insurance claims
Praise · Apex Peak, 61 mentions
“They handled everything with our insurance adjuster. Zero stress.”
→ Your reviews never mention insurance. Ask happy claim customers to say so.

Gaps and openings

Services, pages, offers and trust signals compared across your whole market.

What they have that you don't

Free storm-damage inspection
4 of the top 5 offer it
Pages for Fishers, Westfield, Noblesville
Apex Peak and Hamilton Shield rank there
Google Local Services Ads badge
4 competitors show it above the map
Before / after photo gallery
3 of the top 5 have one

Where nobody is strong yet

Same-day callback promise
3 of the top 5 get complaints about slow callbacks
Insurance claim help, in writing
Only Apex Peak talks about it. Customers love it.
Saturday inspections
No competitor lists weekend hours

Recommendations: your top 5 fixes

Ordered by impact and effort. Each fix shows what it gets you and the estimated score points.

1
Ask every finished job for a Google review
High impactMedium effort+5 pts
Reviews decide who gets the call. You get 3 a month; the top 3 average 11.
About 40 more reviews puts you in the top 3 by review count.
Google Places · Nov 2, 2026
2
Reply to every review within 48 hours
High impactLow effort+2 pts
You reply to 22% of reviews. Apex Peak replies to 91%.
Lifts your reputation score by an estimated 9 points.
Google Places · Nov 2, 2026
3
Add service pages for Fishers, Westfield and Noblesville
High impactMedium effort+4 pts
You are top 3 in only 9 of 49 map points. The gaps are the cities you have no page for.
Opens 3 cities where no competitor is strong yet.
Local grid scan · 8 keywords · Nov 2, 2026
4
Offer a free storm-damage inspection, and say so
Medium impactLow effort+1 pts
4 of the top 5 roofers lead with it in ads and on their homepage. You don't mention it.
Matches the offer customers already expect.
Website crawl + Google Ads Transparency · Nov 1, 2026
5
Post on your Google profile weekly
Medium impactLow effort+1 pts
Your last post was 94 days ago. Leaders post every 6 days on average.
Completes your profile and keeps it fresh for Maps.
Google Business Profile · Nov 2, 2026

Want every number? See all 68 checks for you and your top 5.

408 data points, filterable, with best and worst highlighted. Export to Excel or CSV.

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Summit Ridge Roofing

What you do better

Where you're losing

Northside Storm Pros: Rising fast behind you

Fishers, Westfield and Noblesville are wide open

Apex Peak Roofing

Hamilton Shield Roofing

Northside Storm Pros

Crown Line Exteriors

Carmel Roof & Gutter

Slow to call back

Messy cleanup

Help with insurance claims

What they have that you don't

Where nobody is strong yet

Ask every finished job for a Google review

Reply to every review within 48 hours

Add service pages for Fishers, Westfield and Noblesville

Offer a free storm-damage inspection, and say so

Post on your Google profile weekly

See what your customers see before they call someone else.